This book showcases the unique training regimens and dedication of the elite Nike athletes as they prepared for the 2008 Olympic Games. It was displayed at select pinnacle retail locations throught Beijing and China. Actual size = 19” x 3.5” x 24.5” Weight = 40 lbs.
Concept, Art Direction
In house Nike Asia Pacific Brand Design.
Nick Price and team at Nick Nack for design and collaboration
Katy Tisch for creative direction and guidance