We partnered with the Nike Factory Store team on their latest retail concept, The Community Store. Centered in diverse urban areas with distinct cultures, customs and passions, every store serves a unique community. We created a strategy and process to ensure each of these stores were “hyperlocal” to their locations. Starting on the ground, we looked for inspiration and insights to craft authentic local stories, always looking at them through the lens of sport. We then crafted a visual and messaging toolkit for each store, to bring these stories to life. The finished product included everything from in-store displays, to out of home advertising, to grand opening marketing and events.
Concept, design, art direction
Matt Schmunk, Cynthia Tuan, Michael Mankowski for collaboration and creative direction
Caitlin Robinson and Jim Ward for design
Leighann Franson for concept and writing
Marko Kennelly Ullman for creative direction