With the launch of LeBron’s sixth signature shoe we showcase the depth of his game through the lens of six moves: the drive, the post up, the fadeaway, the pass, the steal, and the dunk. These moves remind us that LeBron has the same means of achieving his basketball goals as ballers everywhere. It his is deep love of the game and dedication that makes him the best player in the game today. This retail marketing campaign was installed in Beijing’s flagship Nike store.
In house Nike Asia Pacific Brand Design.
Concept, Art Direction, Graphic Design, Experience Design
Katy Tisch for creative direction and guidance
Dylan Coulter for photography
Daniel Kopton at Danklife for retouching