Kobe is a Zen Master on the court and off the court This retail marketing and advertising campaign supported the launch of Kobe Bryant’s fourth signature shoe by highlighting his passion as a team leader and as a collaborator with the Nike Footwear Design Team.
In house Nike Asia Pacific Brand Design.
Concept, Art Direction, Graphic Design, Experience Design
Katy Tisch for creative direction and guidance
Paul Aresu for photography
Mike Moskowitz for retouching