When Sokol Blosser realized that they had a large field of Pinot Noir grapes that were destined to produce wine that wasn’t as complex and lush as their high-end Pinot Noir because of the soil it grows in, they decided to reposition the product to appeal to a more entry level wine drinker. We developed a story that champions the story of the energetic, robust flavor inherent in the wine, and named it after the delineation at 300 feet, where the soil type shifts in their vineyard. Using a topographic map as the image was a natural.
Concept, Art Direction, Graphic Design
Kitri McGuire, Michael Brown, Alex and Allison Sokol Blosser for guidance
Kate Zimmerman for design and collaboration
Leighann Franson for concepting and writing