The Nike presence at the 2012 Olympic Trials in Hayward Field was an amazing experience. While at big-giant, I was fortunate enough to have worked with an amazing team. We were responsible for all graphic communication, product display, and consumer experience within the non-digital pavilions. We also created all print and out of home communications in support of the event.
Art Direction, Graphic Design, Experience Design
Joe Stitzlein at Nike for creative direction
Nike Global Brand Design for Visual Center
Jason Bacon at big-giant for creative direction
Skylab Architecture for all architectural design
Hush for digital experience